D.McG : Derek McGrath, Digital Marketing, Brand Development, and Search Engine Optimization

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Social Media has permanently changed the way people interact with each other. It has allowed consumers and fans amazing access to companies, products, and people with which they want to communicate. Taking advantage of this interaction is paramount for any company that wants to be more successful. When used optimally, Social Media provides a fantastic ROI.

Social Media delivers the most powerful marketing: word-of-mouth. When consumers have direct access to you, frustrations decrease because they are happy you are accessible, and real communication exists. Consumers are more likely to mention you and recommend you when you have an active Social Media presence. A minimal amount of capital can yield significant results.

At D.McG, we have seen Social Media grow from its infancy to its current state of ubiquity. Use of Facebook, Google+, LinkedIn, and other social sites are a must. The past and present can speak volumes about the future. We will provide you with the best Social Media marketing strategy that is unique to your business, and make sure you keep up with burgeoning social platforms.

The emergence of Google Analytics has given companies unprecendented access to consumer trends and online browsing habits. Every other form of advertising only allows you an educated guess of what customers are doing. Television networks sell advertising based on ratings of time slots, but exact numbers for how many consumers actually view the ad cannot be obtained. Newspapers and magazines base their advertising prices on how many copies they sell, but again, companies do not have exact numbers of how many people are viewing their advertisements.

Google Analytics gives precise numbers, and allows companies to target demographics definitively. The ROI of online marketing can be computed precisely, and ads can be changed on the fly to target different keywords, business titles, geographic location, and a myriad of other data.

At D.McG, we optimized websites for search engines before Google existed, and have stayed abreast of industry trends and information for over 15 years. Google is hitting the sweet spot with their current SEO algorithms, and we will make sure your business uses the best tactics to obtain the highest page rank possible.

Some digital marketing agencies will tell you what you should do without taking the time to understand your goals. At D.McG, we invite our clients to be a part of each step of creating a digital marketing strategy. There is no "one size fits all" approach to digital marketing; each business is unique, and each business's goals are particular to itself.

When we onboard a new client, we go through a meticulous process to determine what your goals are for your digital marketing campaign, and what might be the best approach. We take the time to ask specific questions so we can best meet, and even exceed, your expectations by delivering optimum results.

Asking questions is a two-way street. We are available any time to guide you through questions or concerns you may have. We want to make sure you are comfortable with each decision, so we want to make them together. Our knowledge and experience will dictate the best strategy for you, but we also want you to be comfortable with each decision we make.

Brand. Market. Succeed.

We subscribe to the idea that business success is achieved equally by having a great product and great marketing. If your target audience can't find you or your product, that is not a lost sale, it is money leaving your pocket.

The statistics for average online use are staggering. The average American uses Social Media for 3 hours per day¹. Online time eats into other, more tangible and important tasks and leisure including work, personal care, and education². In total, adults spend an average of 11 hours with digital media each day³. We know how to best use these trends to help your business achieve success.

With over two decades of computer programming, traditional marketing, and digital marketing experience, we simplify digital marketing to achieve the highest ROI for your digital marketing dollars. Paying more does not always mean getting more. Our plans and pricing provide your business with all of your digital marketing needs, and we will not charge you for any more hours than what is absolutely necessary to achieve the best results.

We are located in the heart of Columbus, Ohio, and our primary goal is to help local small businesses achieve success in this quickly-growing market that Columbus has become. Please contact us using the information below for a free initial consultation and analysis of your current digital marketing situation, and what our plan would be to improve business objectives moving forward. Non-digital correspondence should be sent to our post office box while we look for a more permanent address.